Lanham describes the fear of looking through vs. looking at as "the blurring of conceptual thought that comes with the thinking alphabet". I think it just means that when you're reading, you should pay attention to the concepts and not just the individual words. However, even after reading it several times, I'm still not sure if I get it.
The main problem I see with the CBS Model is that everyone doesn't necessarily speak the same mental language. This can be a problem, because what one person may mean by their chosen words may not necessarily mean the same thing to another person, however "clear", brief or sincere the writer's intentions.
I think that Lanham is mostly correct in his theory on changes in media literacy, because we should be thinking about how to develop a common ground between the two alphabets and a common way of thinking about them.
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