Blog#5---Links

How do links act to conceal and reveal and why is this important?  Provide an example that show links behaving as Burbules describes.

DTC Blog #4

     Capital letters can cause a completely different feeling than lowercase letters. For instance, when you're chatting with someone or texting someone, the only time you should use capital letters, aside from proper naming, is when you're intent is to emphasize what you're saying; even more than just emphasizing, capital letters indicate yelling. I know firsthand that using all caps during a chat or a text can mean the very difference in the way the receiving person interprets what you're saying. For example, one time I was chatting with my husband on Facebook, and unknowingly, my caps lock was in the "on" position before I began typing. Well, when I said to him "WHAT HAVE YOU BEEN UP TO TODAY?", his response to me was, "why are you so angry? i haven't done anything wrong". Well, what was supposed to be a simple greeting, turned in to him thinking that I was accusing him of doing something he shouldn't have been doing. So, now, if I say to you, "Have I made myself clear?", you might think "yep, pretty much", but if I say to you instead, "HAVE I MADE MYSELF CLEAR?",  the question mark at the end of the question almost disappears and, like magic, it turns itself into an exclamation point. Doesn't it? DOESN'T IT?

Blog#3: Affect Transfer

Affect Transfer: The "Slurpee" ad, as shown above, uses affect transfer by making you think that having a Slurpee will, not only cool you off quickly and effectively, but drinking one of these delicious beverages will also be tons of fun. For instance, let's look at the girl's icy hairdo. These icicles cause the viewer to think on a hot day, "geez, let's go to the 7-11 for a Slurpee, so I can cool off". Also, the expression on the icy-haired girl's face tells the viewer that she's experiencing happiness and having fun just by drinking the cool, blue concoction, thereby conveying to the viewer that they will have a similar, happy experience.