Affect Transfer: The "Slurpee" ad, as shown above, uses affect transfer by making you think that having a Slurpee will, not only cool you off quickly and effectively, but drinking one of these delicious beverages will also be tons of fun. For instance, let's look at the girl's icy hairdo. These icicles cause the viewer to think on a hot day, "geez, let's go to the 7-11 for a Slurpee, so I can cool off". Also, the expression on the icy-haired girl's face tells the viewer that she's experiencing happiness and having fun just by drinking the cool, blue concoction, thereby conveying to the viewer that they will have a similar, happy experience.
Rhetorical Presence: I once used presence rhetorically in my life when I wrote a paper, which was really a call to action, regarding how much the survivors from Hurricane Katrina needed help. In this paper, I added vivid pictures which helped to grimly describe the severity of the situation for these people. Using these pictures helped me more accurately convey my point with the use of pathos, and in turn allowed my readers to care more.
If you cannot see the photo at the top of this blog, just copy and paste this URL into your web browser to view it.
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Photo Description: Young girl with icicles for hair drinking a blue Slurpee
Also, once you get to the Toxel website, you'll have to actually refresh the page once to see the picture. I don't know why viewing this picture is so complicated.
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